This just in from the US Patent and Trademark Office: On April 16th, Chrysler Group LLC filed for a new trademark, "Rebel."
The
patent filing states that the trademark is meant to be used on goods
and services that include "motor vehicles, namely automobiles, trucks,
vans, sport utility vehicles and structural parts therefor."
In other
words, Chrysler isn't just protecting an old asset it acquired in 1987
after purchasing American Motors, the last automaker to build a car in the US wearing the Rebel name. It seems they intend on using it in the near future.
How
could Chrysler use its new trademark? Well, let's make a guess or two
here. An imaginative but still likely possibility is that it could very
well be the name of the rumored rear-drive Avenger replacement.
It technically wouldn't be the first time Chrysler used the Rebel name
on one of their cars (see the Australian Valiant Rebel above). A less
optimistic guess would be that Chrysler might build a special edition of
one its existing cars using the name (Dodge Charger Rebel does have an
interesting ring to it).
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| Original source included this patent info |
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